Managed growth systems
for builders.

A rear extension, a loft conversion, or a full refurb isn't a "quick quote" — it's a slow conversation. And the bit that actually decides whether you win it is everything before you turn up on site: whether you replied that evening, whether you asked the right questions, whether the quote went out on Thursday like you promised, whether anyone followed up when the client went quiet for a fortnight. Flow Local runs that entire stage for you.

The opportunity is to make the whole pre-site journey visible: what arrived, what information is missing, which visit is worth booking, whether the quote went out and who owns the follow-up.

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Implementation from £2,000 · Most website + GHL systems scoped at £3,000–£6,000 · Managed operation from £300/month

Where builders lose projects.

Most lost projects aren't lost on price or workmanship — the client never got that far. Five common moments:

  • The enquiry you'll reply to "tonight." You get home, you're shattered. It slides down the list. Three days later the homeowner has two quotes and you're not one of them.
  • The site visit to a tyre-kicker. Saturday morning, 45-minute drive each way, to quote a job the couple were never going to go ahead with. Nothing qualified them first.
  • The quote still sitting in drafts. You said Thursday. It's Tuesday. They've got two quotes back already. Yours arrives and they've started to drift toward whoever got there first.
  • No follow-up when they go quiet. A fortnight of silence and you've written them off. A single well-timed nudge would have reopened a good share of those conversations.
  • The past clients who don't know you're still taking work. You did the extension three years ago. They know people with extensions coming up. Nobody stayed in touch, so the referrals don't flow.

What Flow Local builds for a building firm.

Conversion path, GHL pipeline, follow-up and reporting, with paid acquisition only after the handovers work. Most builders start with lead response.

1. Lead response — qualified before you drive to site

Missed calls can trigger an approved text-back, while website forms, Instagram DMs and WhatsApp feed one pipeline. The intake captures budget band, timeframe, decision-maker, planning status, access and whether structural input may be involved, then offers an appropriate site-visit route or puts a structured brief in front of you.

Read the full lead response breakdown →

2. Reviews — the evidence homeowners actually check

Big jobs are trust decisions. Every eligible client can receive the same neutral review request at an agreed milestone, such as post-sign-off or post-snag. Service-recovery feedback can still reach you, but the public-review route is not withheld on the basis of sentiment. Over time this creates a stronger body of genuine evidence for homeowners and referrers.

Read the full review system breakdown →

3. Paid acquisition — targeted at the work you actually want

Google Search and Meta campaigns aimed at the projects you want more of — typically rear extensions, loft conversions, full refurbs, or a specific type like period property. Creative uses real photos of your finished work. Landing pages match the project type. Reporting ties spend back to signed jobs and contract value, not impressions.

Read the paid acquisition breakdown →

Common questions from builders.

The intake can capture agreed fit information such as timeframe, broad budget, decision-maker, planning status, access and preferred start window. Your team still decides which enquiries merit a site visit; the system makes that decision easier without labelling somebody a genuine prospect automatically.

The system does not price — you do. It can capture the information needed to assess the enquiry, request missing details, make unsent quotes visible and run approved follow-up when a customer goes quiet.

It can capture the agreed fit questions before a visit — decision-maker, timeline, broad budget, planning status, location and job type — so you can make a better-informed decision. Your team still decides which enquiries merit a site visit.

Not automatically. Discovery maps what the team really uses and which system should own the next action. A specialist job or quoting system may remain authoritative with a supported handover; a mature CRM that the team relies on may mean Flow Local should integrate narrowly or is not the right implementation partner.

A focused customer journey implementation starts at £2,000. Most website plus GHL systems are scoped at £3,000–£6,000, and managed operation starts at £300/month. Final pricing scales with the journey, integrations and operating responsibility. Paid acquisition is scoped separately once the journey is working.

Fewer Saturdays at tyre-kickers.

Focused customer journey implementation from £2,000. Most website plus GHL systems are scoped at £3,000–£6,000. Managed operation from £300/month.

Book a 15-minute call