Put old enquiries back to work.
Share the upside when the model fits.

Second Wind reopens the conversations your sales team stopped chasing: old quotes, quiet prospects and “maybe later” leads. Flow Local prepares the data and campaign, runs bounded SMS or WhatsApp follow-up where appropriate, and hands agreed opportunities back to your team.

Campaign preparation starts at £500 and is always paid. Second Wind suits businesses with 500+ own-collected enquiries and a deal value that justifies careful follow-up. Any per-opportunity fee, closed-sale share or revenue-share component is custom.

Discuss your list →

Or try the message demo.

You've already paid for these leads.

Every enquiry that went cold. Every quote that got "we'll think about it" and disappeared. Every name on the spreadsheet your sales team stopped phoning six months ago.

They're still in your CRM. They enquired for a reason. Most of them never heard from you again.

That's not a database. That's buried revenue.

Existing intent

These people already raised a hand, requested a quote or entered a sales conversation.

Bounded test

Start with a defined segment so response, opt-outs, handover and economics can be measured before scaling.

Shared upside

Use a performance component only when both sides can define and verify the outcome.

Try it now.

The demo sends you the same kind of message a suitable dormant enquiry might receive.

On a real run, approved outreach and bounded automated replies are clearly identified. A named person takes over at the agreed point; the system does not give advice, quote prices or close the sale.

One list. SMS-first outreach. WhatsApp where it fits. Qualified sales opportunities back in play.

We use your number for the demo only. No list, no follow-up spam. STOP works at any point. Demo ends after four messages.

On its way.

You should get a text in the next 30 seconds. Reply naturally — the AI will keep going for four messages, then break character and explain what just happened.

What you just experienced — at scale, on your database.

1. We inspect the list and the economics

A CRM export or structured CSV may be enough to begin. We look at provenance, age, fields, exclusions, deal value, sales cycle and what your team can realistically follow up. You remain responsible for confirming the lawful basis for the proposed contact.

2. We build and run a controlled test

We agree the segment, message, exclusions, response boundaries and human handover. SMS is usually the simplest starting point; WhatsApp is considered where the channel, data and permission support it. Opt-outs are respected and uncertain replies go to a person.

3. Your team owns the sales outcome

Qualified or interested conversations are routed to the agreed person and recorded. Your team handles advice, pricing and closing; the reporting tells both sides what happened after handover.

A small paid start. Shared upside where it is measurable.

The paid preparation stage covers the work needed to inspect and prepare the data, define the campaign, build the messaging and handover, and configure a bounded test. Larger or messier lists, integrations and multi-channel work cost more.

The remaining commercial model is always custom. It might be a fee per qualified opportunity or booked survey, a share of attributable closed revenue, or a blend of fixed and performance fees.

Before launch, the agreement defines qualification, attribution, reporting, the client's follow-up responsibilities, exclusions, payment timing and what happens when an outcome cannot be verified.

The setup pays for real preparation. The upside rewards measurable results.

Prove the journey before scaling the list.

A suitable engagement starts with a defined segment rather than the whole database. The size depends on the list, likely response volume and your team's capacity. Two reasons:

  • 1. You see what we actually produce on your data — not somebody else's case study.
  • 2. We see how we work together — how fast you respond to booked surveys, how clean your data is, whether we gel as a team.

After the test we sit down, look at what came out of it, and agree the structure for a proper run. Per appointment, per survey, per closed sale, or a blend — depends on your sales cycle and deal size. We work it out together.

If the test does not justify scaling, stop there. You still leave with a cleaned campaign segment, agreed messaging and real response data rather than a long commitment.

Why the commercial model depends on your numbers.

Consider two businesses with the same 400 dormant enquiries. One sells £20,000 installations over a long sales cycle; the other sells £1,000 jobs that close quickly. The same response or appointment has a very different value to each business.

List quality, contact permission, conversion rate, gross margin, cancellations and the speed of the client's sales follow-up all affect what a fair performance arrangement looks like.

That is why Second Wind is scoped on a call and tested against your own data. A revenue share only makes sense when closed revenue can be attributed reliably; otherwise a defined fee per accepted opportunity may be cleaner.

List

Volume, age, source, permission, exclusions and usable contact fields.

Value

Average order value, margin, sales cycle, cancellations and repeat value.

Handover

The exact point at which an interested contact becomes the client's responsibility.

Attribution

How accepted opportunities and closed revenue are recorded and verified.

These are commercial inputs, not a forecast. The test establishes what your database can actually support.

From £500 to prepare the test. Everything after that is custom.

The preparation fee starts at £500 and is quoted after a quick look at the list and proposed journey. Messaging or platform usage and any integration work are shown separately rather than hidden inside a vague percentage.

What the initial quote defines:

  • → The list segment and exclusions.
  • → Preparation work, channels, usage and integrations.
  • → The client's response and CRM-recording responsibilities.

What we work out together on the call:

  • → Whether you pay per accepted opportunity, booked survey, closed sale, attributable revenue, or a blend.
  • → What "qualified" means for your business.
  • → How we report and verify results.

The call is a fit check, not a fixed-price checkout. If the list, permissions, sales process or attribution cannot support a fair arrangement, we will say so before taking the setup fee.

Built for businesses sitting on an untapped database.

Good fit

  • Established home-improvement, professional-service and other high-value teams
  • A meaningful deal value and a considered decision cycle
  • 500+ old enquiries in your CRM, GHL, or a spreadsheet
  • Your own contact records, collected directly, with specific consent or every applicable soft opt-in condition documented
  • A named person with capacity to take agreed handovers
  • A reliable way to record accepted and closed outcomes

Not a fit

  • Brand new businesses with no enquiry history
  • Lists too small to support a meaningful test
  • Bought-in lists or scraped contact details presented as “warm leads”
  • Data with unclear source, permission or exclusions
  • No sales owner or capacity to take handovers
  • No reliable way to record accepted or closed outcomes
  • Businesses unwilling to disclose automated contact and offer a human route

Common questions.

It needs a deliberate data and channel review. For individual subscribers, including sole traders and some partnerships, unsolicited SMS or similar messages generally require specific consent or every condition of the products-and-services soft opt-in: the business collected the details directly while selling or negotiating to sell a similar service, offered an opt-out when collecting them, and offers an opt-out in every message. Bought-in lists do not qualify for that soft opt-in. The client confirms the source and basis; we document responsibilities, exclusions, identity, opt-out handling and human escalation before launch. See the ICO's electronic marketing guidance. This is a delivery safeguard, not legal advice.

This is a controlled, reply-aware campaign rather than a one-way broadcast. The system can ask bounded qualification questions and route useful or uncertain conversations to a person.

SMS is the default because every mobile number can receive it. WhatsApp is added where it makes sense: if the customer channel, consent, and data quality support it. The point is not the channel for its own sake — it is getting a dormant enquiry back into a useful conversation.

No. A CSV export is fine. We can integrate deeper later if it's useful, but it's not required to start.

Phone number (required). Name (preferred). Original enquiry date (preferred). Anything else helps but isn't essential.

Timing depends on data quality, permissions, exclusions, messaging approval, channel setup and handover testing. A clean list can move quickly; a list that needs repair should not be rushed.

It is the starting point for inspecting and preparing a straightforward list, defining the test, writing the campaign and configuring the handover. Data repair, integrations, larger segments, usage and the result-linked fee are scoped separately.

We start with a bounded segment and monitor replies, opt-outs and complaints. If the signals are poor, the campaign is paused and reviewed before more contacts are added.

The preparation fee still covers the work completed. The test is designed to cap exposure before a larger list or performance arrangement is approved; there is no promise that a dormant database will produce sales.

Bring the list. We will work out whether the economics are real.

On the call we will look at list size and source, typical deal value, sales cycle, team capacity and how outcomes are recorded. If there is a workable test, you will get a custom structure rather than a generic percentage.

Book a fit call

Want to experience the message flow first? Try the demo.