Managed growth systems
for mortgage brokers.

A mortgage enquiry often arrives at the moment an applicant has decided to act — after viewing a property, receiving a rate letter or starting a remortgage search. If it enters one inbox while booking sits elsewhere and fact-find information lives in another system, the adviser starts the relationship by reconstructing what already happened.

Flow Local can join the approved enquiry-stage questions, booking route and structured handover around your existing process. Connections to 360Lifecycle, The Key, Smartr365 or another system are scoped only after the supported integration method is confirmed. Compliance-sensitive work stays with the adviser.

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Implementation from £2,000 · Most website + GHL systems scoped at £3,000–£6,000 · Managed operation from £300/month

Where brokerages lose cases.

  • The evening enquiry. A first-time buyer fills a website form at 9:30pm after a Rightmove scroll. You see it at 8:45am. Two competitors replied overnight.
  • The fact-find never booked. A lead got a welcome email and a calendar link. They didn't book. Nobody chased. The lead goes cold in 48 hours.
  • The pipeline that stalls. Client mid-application. Solicitors waiting on a document, lender waiting on a payslip, client waiting for someone to tell them what's happening. The broker is on another case. Communication dies.
  • The estate-agent referral that went to three brokers. A partner agent sent the same lead to three of you. Whoever replied first took the case. Whoever didn't reply in an hour was never in it.
  • Past clients who drifted to price-comparison sites. Two years ago you did their mortgage. Nothing since. Remortgage time comes, they go to MoneySuperMarket.

What Flow Local builds for a brokerage.

Conversion path, GHL pipeline, follow-up and reporting, with paid acquisition only after the handovers work. Most brokers start with lead response.

1. Lead response — approved intake and fact-find booking

Website forms, paid campaigns, comparison listings and partner-agent referrals can enter one approved intake route. The system captures agreed enquiry-stage information and offers suitable fact-find appointments against approved availability. Compliance scope stays tight: no advice, product discussion or regulated recommendation.

Read the full lead response breakdown →

2. Reviews — the trust signal before they ever call

Applicants compare brokers on Google and Trustpilot before they pick up the phone. The system can send a neutral request to every eligible completed client at an agreed moment, without filtering by expected sentiment. Over time that creates a more representative trust signal for future clients and referral partners.

Read the full review system breakdown →

3. Paid acquisition — targeted by case type

Google Search for first-time buyer, remortgage, BTL, adverse, and self-employed — aimed at the case types your advisers close best. Landing pages match each. Reporting ties spend back to fact-finds booked, DIPs, and completions, not clicks or form-fills.

Read the paid acquisition breakdown →

Common questions from brokerages.

Potentially. Discovery confirms the available API, webhook or handover method before any integration is promised. GHL can manage the enquiry-stage journey while suitability, recommendation, product research and other regulated work remain with the adviser and their approved systems.

The proposed journey is limited to approved enquiry-stage information and booking, with no recommendations, product discussion or advice. Before launch the brokerage defines the permitted wording, records, retention and human review with its compliance advisers. The firm remains responsible for confirming its FCA and MCOB obligations.

The agreed channels can send an immediate acknowledgement, capture approved enquiry-stage information and offer an appropriate booking route. Response rules, working hours and human handover are defined before launch.

Only the enquiry-stage fields the brokerage and its compliance process approve, such as broad case type, timeframe and preferred contact route. Suitability questions, recommendations and detailed financial assessment remain with the adviser and approved systems; the purpose is a useful administrative handover, not an automated decision about whether somebody is worth the adviser's time.

A focused customer journey implementation starts at £2,000. Most website plus GHL systems are scoped at £3,000–£6,000, and managed operation starts at £300/month. Final pricing scales with the journey, integrations and operating responsibility. Paid acquisition is scoped separately once the journey is working.

Win the 5-minute window.

Focused customer journey implementation from £2,000. Most website plus GHL systems are scoped at £3,000–£6,000. Managed operation from £300/month.

Book a 15-minute call