Managed growth systems
for solicitors.

The fee-earners are in meetings or in court, while calls, forms and emails arrive through several routes. Flow Local can join the agreed administrative intake journey: capture limited matter and contact information, make ownership visible, and create a clean staff handover. Legal advice, urgency assessment and conflict clearance remain with authorised staff, and consultation booking follows only the firm's approved rules.

Built around matter type, the information your team needs for its own conflict check, consent capture, and how clients actually decide who to instruct — not a generic chatbot with a legal skin.

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Implementation from £2,000 · Most website + GHL systems scoped at £3,000–£6,000 · Managed operation from £300/month

Where firms lose instructions.

Most lost instructions happen before a fee-earner ever sees the file. Five moments account for the bulk of them:

  • The website enquiry at 7pm. The form submission lands in a shared inbox that nobody reads until morning. By 9am, they've instructed someone else.
  • The conflict check that took three days. By the time it's cleared the client has lost patience, or the other side has made the first move.
  • Reception taking a message. A twelve-line message with no matter type, no urgency, no opposing party — so the fee-earner calls back cold and the client has to re-explain the whole thing.
  • The Google result with no reviews. Someone searches "family solicitor [town]" and the firm on page one has 180 reviews. You've got 9. Private client work is won or lost on that list before you've had a chance to speak.
  • The client you acted for once, who didn't know you do the other thing too. They've got a probate matter. They go to the firm that sent them a newsletter last month. You'd have done it cheaper and better, and they didn't know.

What Flow Local builds for a law firm.

Conversion path, GHL pipeline, follow-up and reporting, with paid acquisition only after the handovers work. Most firms start with intake.

1. Client intake — one visible route with human safeguards

Web forms, phone calls and emails can enter one staff-owned pipeline. The system captures only the administrative fields the firm approves and creates a structured brief for the team's own urgency and conflict checks. A consultation is offered only where the firm's approved rules, real diary and human-review boundary permit it.

Read the full lead response breakdown →

2. Reviews — genuine evidence for private clients

Every eligible client can receive the same neutral request at an agreed point after matter close. Service-recovery feedback can still reach the partner, but the public-review route is not withheld on the basis of sentiment. Over time this creates a more representative body of evidence for people who do not already have a solicitor.

Read the full review system breakdown →

3. Paid acquisition — targeted work in the practice areas you want more of

Google Search and targeted Meta campaigns aimed at the practice areas you want to grow — typically wills, probate, conveyancing, family, employment — and at your geographic catchment. Creative is professional, not "free consultation!" energy. Landing pages match the matter type. Reporting ties spend back to actual instructions and matter value.

Read the paid acquisition breakdown →

Common questions from firms.

No. It can collect the limited administrative fields the firm approves and create a staff-owned route. Legal advice, urgency assessment and conflict clearance stay with authorised staff. A consultation is offered only where the firm's conflict, diary and handover rules permit it.

The intake can capture opposing-party names and relevant details, then stop for a manual conflict check before a consultation is confirmed. Any connection to an existing conflict system depends on a supported integration and firm approval. The automation never clears a conflict.

The implementation maps data roles, vendors, retention, access, consent, audit requirements and human review with the firm before launch. Legal advice, conflict clearance and regulated decisions remain with authorised staff. The firm and its advisers remain responsible for confirming SRA and data-protection obligations.

Only if you make them. The system is written in your firm's voice, identifies itself plainly, gathers what's needed, and hands off to a named fee-earner with context. In practice most clients prefer getting a calm, competent reply at 8pm on a Tuesday to being told "someone will ring you back tomorrow."

A focused customer journey implementation starts at £2,000. Most website plus GHL systems are scoped at £3,000–£6,000, and managed operation starts at £300/month. Final pricing scales with the journey, integrations and operating responsibility. Paid acquisition is scoped separately once the journey is working.

Stop losing the 7pm enquiry.

Focused customer journey implementation from £2,000. Most website plus GHL systems are scoped at £3,000–£6,000. Managed operation from £300/month.

Book a 15-minute call