Managed growth systems
for vets.

Reception handles the desk, the phone, food orders, insurance forms, the worried owner at the counter and the consult running over. Meanwhile, missed calls, registration requests and non-urgent messages arrive through several channels with no shared view of what has been answered or who owns the next step.

Flow Local joins the administrative enquiry layer so your team can focus on clinical care. Missed calls can receive an approved acknowledgement, registration requests follow a defined path and anything clinical or uncertain is routed to a human with the available context.

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Implementation from £2,000 · Most website + GHL systems scoped at £3,000–£6,000 · Managed operation from £300/month

Where vet practices lose time and clients.

It's rarely dramatic. It's a slow bleed of small moments:

  • The unanswered ring. Reception is with a client at the desk. The phone rings. It rings out. The caller — a new client ringing five practices — rings the next one.
  • The Saturday-evening voicemail. A dog has an ear infection, not urgent, the owner wants to book Monday. Monday morning reception has 31 voicemails and this one drops through the cracks.
  • The registration that stalled. New client filled half the form, got stuck on the previous-vet section, closed the tab. No-one ever followed up.
  • The repeat prescription that became a phone call. Twelve of these a day, averaging three minutes each — 36 minutes of senior reception time on a task the client would happily have self-served.
  • Reviews nobody ever asked for. You have thousands of happy clients over the years and a Google profile with 47 reviews, because nobody in the team has time to ask.

What Flow Local builds for a vet practice.

Conversion path, GHL pipeline, follow-up and reporting, with paid acquisition only after the handovers work. Most vets start with lead response.

1. Lead response — calls, forms, and new-client registrations

Missed calls can receive a practice-approved acknowledgement, and registration or administrative requests can enter one visible staff-owned route. The system does not assess symptoms or urgency. Clinical or uncertain messages receive approved safety wording and a named human or published out-of-hours route, with transfer or notification only where it has been implemented and tested.

Read the full lead response breakdown →

2. Reviews — the evidence new clients actually read

Every eligible client can receive the same neutral review request at an agreed, clinically appropriate milestone. Service-recovery feedback can still reach the practice manager, but the public-review route is not withheld on the basis of sentiment. This creates a more representative trust signal for owners choosing a practice.

Read the full review system breakdown →

3. Paid acquisition — only if you're actively growing

Most vet practices don't need much paid acquisition — the front end and reviews do the heavy lifting. If you're opening a second site, recovering a list after ownership change, or pushing a specific service (behaviour, exotics, referrals), we can run targeted campaigns with reporting that ties back to registrations, not clicks.

Read the paid acquisition breakdown →

Common questions from vet practices.

No. The PIMS remains the clinical source of truth. GHL can manage an agreed administrative enquiry journey, while discovery confirms whether ezyVet, Provet Cloud, RoboVet, Merlin or another system supports a safe connection or should receive a structured staff handover.

No. It does not assess symptoms, urgency or treatment. Clinical or uncertain messages receive practice-approved safety wording and a named human or published out-of-hours route; any automated transfer or notification is promised only where that connection has been implemented and tested.

The goal is to remove duplicate handling, not create another inbox. Approved administrative requests can follow a visible route, while anything clinical or uncertain is handed to a named person with the context already captured.

The route can collect the administrative fields the practice approves and create a visible handover for reception. Clinical history and judgement stay in the PIMS and with practice staff. Appointment booking is included only where real availability and the supported connection have been confirmed.

A focused customer journey implementation starts at £2,000. Most website plus GHL systems are scoped at £3,000–£6,000, and managed operation starts at £300/month. Final pricing scales with the journey, integrations and operating responsibility. Paid acquisition is scoped separately once the journey is working.

Give reception their day back.

Focused customer journey implementation from £2,000. Most website plus GHL systems are scoped at £3,000–£6,000. Managed operation from £300/month.

Book a 15-minute call